Title: The Right Story Pdf A brief guide to changing the world
SETH GODIN
What makes some bad ideas successful, and why do many good ideas fail?
It turns out that there’s no such thing as a bad idea or a good idea. There is only the wrong story or the right story. The right story is one that is trusted. It is believed because it is told by the right person, for the right reasons, in the right way, at the right time, to the right people. The success or failure of our ideas depends on us telling the right story. We can only do that by being clear about the change we want to create, and why—and then bringing enough of the right people with us on the journey. It’s up to us, the changemakers of today and tomorrow, to galvanise those people we hope to bring on the journey with us.
That’s what this book is about. It’s not just about helping you to change someone’s mind. It’s about how you can get better at articulating the change you want to create and understanding the people you want to influence, inspire or impact—so you can build upon what they already believe and ultimately shape the future you and they want to see.
The Right Story The book brings all emotions, from sadness at the covering up of historical site in Dublin, to the wonderful story of croissants in Melbourne.We have an outline, of how to make our story matter, whether as a business person, a partner, a parent, or a country wanting its young people to make better choices.I will read this book many times, it will inspire me to think carefully who my story is for, what my story really is, and how to tell it, and why it will matter to those who see it.The right book at the right time Bernadette's latest book is quite timely as it makes for an excellent companion piece to Seth Godin's new book This Is Marketing. Having just finished Seth's book, I find Bernadette's guide to earning trust and communicating to those we seek to serve to be quite helpful. If you are seeking "to make change happen," this book is indispensable.Intriguing and Wonderful My book arrived yesterday. I am on page 49 and have already tabbed nine pages.The Right Story is the book I desperately need to be reading right now!Highly recommend! I will be gifting copies to friends who share my vision to create change outside of a declining industry.
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